Google Ads Management Service
Helping SMEs attract high-intent customers through targeted, measurable Google Ads campaigns.
Service Overview
What We Do
We manage the full setup and ongoing optimisation of your Google Ads campaigns, ensuring your advertising budget is used effectively and delivers measurable results.
Why Google Ads?
Google Ads places your business in front of customers exactly when they are actively searching for your products or services — making it one of the fastest and most measurable ways to generate enquiries, calls, and sales.
Key Benefits
Immediate Visibility
Appear at the top of Google search results from day one.
High-Intent Traffic
Reach customers actively searching for your service.
Clear ROI Tracking
Measurable conversions so you always know what's working.
Controlled Budgets
Scalable spend that grows as performance improves.
Data-Driven Optimisation
Reduce wasted spend and improve lead quality continuously.
One-Off Setup: Campaign Foundation
Everything needed to launch a high-performing campaign from the ground up.
1
Strategy & Goal Alignment
Define objectives, target audience, geography, and KPIs.
2
Keyword & Competitor Research
Identify high-intent keywords and competitive gaps.
3
Campaign Architecture
Organised campaigns structured and aligned to business goals.
4
Ad Copywriting
Compelling ads with strong calls-to-action and extensions.
5
Conversion Tracking
Tracking for forms, calls, and key website actions.
6
Landing Page Review
Recommendations to improve relevance and conversion performance.
Setup Investment: ZMW 4,500
Monthly Management & Optimisation
Weekly Optimisation Checks
Bids, targeting, and negative keyword management.
Continuous Ad Testing
Ongoing performance improvements through A/B testing.
Audience & Keyword Refinement
Keeping targeting sharp and relevant.
Budget Monitoring
Scaling recommendations as performance grows.
Monthly Reporting
Clear, actionable insights delivered every month.
Monthly Management Investment
Premium expertise at an affordable SME level — strong performance without enterprise-level fees.
Starter Performance
ZMW 3,000 / month
1 focused campaign. Ideal for local service businesses.
Recommended Ad Spend: ZMW 3,000 – 6,000 per month (paid directly to Google).
Growth Performance
ZMW 5,500 / month
Up to 3 campaigns with advanced optimisation and monthly strategy call.
Recommended Ad Spend: ZMW 6,000 – 15,000 per month (paid directly to Google)
Scale & Performance
From ZMW 8,500 / month
Multi-campaign strategy: search, display, and remarketing.
Recommended Ad Spend: ZMW 15,000+ per month (paid directly to Google).
Ideal For
Service-Based Businesses
Needing a consistent, reliable flow of qualified leads.
Retail Businesses
Launching promotions and driving in-store or online traffic.
New Businesses
Requiring immediate visibility before organic growth kicks in.
Growing SMEs
Ready to scale beyond organic growth with paid performance channels.
Our Commitment
"At Jacana Webs & Marketing, we focus on delivering measurable growth. Our approach combines structured campaign setup, disciplined optimisation, and transparent reporting to ensure your investment generates real business results."
Structured Setup
Every campaign is built on a solid strategic foundation tailored to your goals.
Disciplined Optimisation
Consistent, data-driven improvements to maximise every kwacha spent.
Transparent Reporting
Clear monthly reports so you always know exactly how your campaigns are performing.
Ready to Get Started?
Let Jacana Webs & Marketing put your business in front of the right customers at the right moment. Whether you're launching, growing, or scaling - we have a package built for you.
One-Off Setup
Full campaign foundation
Three Tiers
Starter, Growth & Scale
Measurable Results
Transparent ROI tracking